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Wisium strengthens its global presence and invests in North Africa by opening its first production plant in Algeria and the 13th Wisium plant worldwide. This investment will expand the offer on the Algerian market and facilitate the exports to the Middle East and North African (MENA) countries. Wisium is willing to respond to the MENA region’s increasing demand by providing high quality premix products and tailor-made services for the animal nutrition players.

A new production plant coupled with a dedicated sales team in Algeria

The new plant is located in Oran, Algeria and has a surface area of 4,000 m² including a storage area of 2,000 m² for raw material and finished products. The factory holds 6 silos designed for Wisium macro ingredients such as Wheat bran, salt, carbonate, 16 micro dosing silos for the micro ingredients as vitamins, minerals, and a double helix mixer of 500kg. The production of premix in Algeria has started in June 2018.

The team in Algeria is composed of 17 employees, under the direction of Maamar Zerabib who has an experience of more than 10 years in animal health and nutrition. The team is operating with high-end technological industry methods to ensure high quality premix production.

Algeria: A high-potential market for animal nutrition

In Africa, Algeria is one of the largest and developing markets in animal health and nutrition. The poultry market has increased by 10% in layers and by 11% in broilers within two years. According to Maamar Zerabib: “The production of complete feed in Algeria is estimated at 4 million tons and the Algerian feed production is worth 1.3 billion euros in 2018.” These market trends stands as a very favorable background for the acceleration of Wisium’s business in the region”.

Wisium tailor-made offers

Wisium is adopting a “glocal” approach, which consists in the combination of the international expertise and its adaptation to the local market. Therefore, the Wisium team in Algeria aims at working closely with its clients to build a strong and long-term relationship and provide them with tailor-made solutions combining high end products and added value services.

 

About Wisium: Wisium is the international brand of the premix/firm-services business of Neovia, a global leading player in animal nutrition and health for over 60 years. Wisium operates in more than 50 countries and gathers 300 experts, including 140 scientists, technicians, and employees dedicated to innovation. Today, 30,000,000 tons of feed are produced using Wisium technology each year for over 1,000 key industrial customers. www.wisium.com

 

About Neovia:

Neovia has a turnover of 1.7 billion from 7 business lines: complete feeds, aquaculture, petcare, premix/firm-services, additives & ingredients, animal health and analysis laboratories. It has 75 production sites and 8,300 employees in 28 countries. 

www.neovia-group.com