Aviagen® distributor, Arbor Acres® South Africa and the Arbor Acres Middle East and Africa (MEA) regional support team recently held a two-day webinar from Nov. 17-18, to bring the latest broiler and breeder flock management advice to customers throughout the Republic of South Africa.

During the two-day webinar, Arno Van der Nat, general manager of Arbor Acres South Africa; and Aviagen representatives, Riaan Le Roux, Aviagen technical manager; Dr. Zoltan Marton, Arbor Acres veterinary services specialist, Tolga Erkus, incubation specialist, Zied Azzez, technical product data manager, Craig Morton, global director of products, Bernard Green, ventilation technical services manager and Xavier Asensio, poultry nutrition specialist, made up the support team that gave presentations to customers. Together they reviewed the performance data and exchanged ideas and the latest practices in male management, breeder and broiler nutrition, and the future of Aviagen genetics. The Arbor Acres team also presented a valuable benchmark analysis of year-on-year improvements in performance indicators such as chick numbers, livability, hatchability and feed conversion ratio (FCR).
Aviagen is committed to strengthening Arbor Acres South Africa’s customer success by helping maximize the performance and efficiency of Arbor Acres flocks in production.
Arno commented on the effectiveness of the road show. “Although this year’s roadshow was virtual, it is still a great way for us to deliver critical production, genetic and health updates and insights on parent stock and broiler performance to our customer base.”
George de Kock, agricultural director, Country Bird Holdings (Supreme Poultry), commented, “The 2-day meeting was full of important and interesting information. I particularly enjoyed the benchmarking session as it allowed me to see what the field performance is within the region and will help us to evaluate our own performance and check the criteria that we need to focus on to get more out of the genetic potential of our Arbor Acres flocks.”
“Our South African customers look forward to this roadshow every year and recognize the added value it provides and on-going benefits of being part of the Arbor Acres family. The webinar highlighted the dedication of producers in South Africa, which has helped to progress the performance of broilers and breeders, as well as the popularity of the Arbor Acres brand. From the benchmarking sessions, it is very clear that the Arbor Acres broiler is performing exceptionally well within the South African market, and this is something we will continue to highlight using the data we receive from our customers within the region. The Arbor Acres team has many years of experience and knowledge that we pass onto our customers within South Africa. This webinar has just been one of the mediums that have allowed us to do this, especially throughout this period of uncertainty. Thank you to all customers for their continued support and for contributing to our second virtual roadshow,” said Riaan Le Roux, Aviagen technical service manager, Sub-Saharan Africa (SSA).