by: Dr. Mohammad Fakhouri – Lebanon
International Expert and Consultant in Poultry Production (Health and Nutrition)

Poultry farming is considered one of the fundamental pillars of food and protein production worldwide, playing a vital role in meeting the growing demand for animal protein. With increasing challenges such as limited natural resources, climate change, and rising production costs, discoveries and inventions have emerged as a driving force in transforming this sector into a more efficient and sustainable model.

From innovative feeding techniques to smart management systems based on artificial intelligence and the Internet of Things (IoT), modern technology is contributing to unprecedented progress. These discoveries also highlight the importance of improving productivity, enhancing bird health, and reducing environmental impact — paving the way for a new era of sustainability and innovation in poultry farming.