Manaseer Industrial Complex, a key subsidiary of the Manaseer Group, is thrilled to announce the launch of Animax+ and Animax++—two groundbreaking animal feed additives designed to revolutionize livestock nutrition. These innovative products significantly reduce toxins in animal feed and enhance animal’s health.

Hosted by Eng. Ziad Al-Manaseer, Chairman and Founder of the Manaseer Group, the ceremony was graced by ministers, ambassadors, and prominent figures in the agriculture and livestock industries, and other leading experts in the field.

The highlight of the event was the signing of the strategic partnerships with global and regional leaders in animal nutrition. The Manaseer Industrial Complex formalized agreements with its global partner FAC, a pioneering Chinese company specializing in animal care, represented by its CEO Luke Lu. The MIC also partnered with Alestesharia, a trusted regional player in the Middle East, represented by its CEO Eng. Ehsan Musharbash.

The launch of Animax+ and Animax++ marks the first Jordanian agricultural products to be exported to China and Far East Asia. This achievement is a testament to Jordanian ingenuity and its ability to establish a strong global presence in international trade.

As the industrial powerhouse of the Manaseer Group, the Manaseer Industrial Complex continues to lead the way in industrial innovation, offering world-class solutions that meet global standards. With Animax, it reaffirms its dedication to shaping a sustainable future for Jordan and the world.

It is worth mentioning that Manaseer Industrial Complex (formerly Modern Cement and Mining Company), is a subsidiary of Manaseer Group that was established in 2008 and began production in 2011.

The MIC provides high-quality products in various sectors, including building materials, construction chemicals, the essential minerals used in key industries, the natural solutions, and the cement, all offered in the best quality to its customers at the local, regional, and global levels.

The operations at the MIC are based on important values that consider health and safety, environment and society, innovation, integrity, and respect. The MIC won ISO 9001, 45001, and 14001 certifications, and it consists of more than 750 employees covering an area of approximately 4 square kilometers.