NOVOGEN had the pleasure of hosting guests from Pakistan. Mr. Danish Mahmood and Mr. Ali Raza are part of the second generation of Samundri Chicks, NOVOGEN’s distributor in Pakistan for the NOVOgen White Light breed.
The purpose of their visit was to learn more about the NOVOGEN breeding program, which is designed to select breeds that produce a high number of eggs with low feed conversion ratios.

The program focuses on developing robust birds capable of thriving in challenging conditions while maintaining a calm behaviour for easier management. As a result, the NOVOgen White Light breed has achieved outstanding performance in Pakistan, where it is one of the market leaders.

The visit also provided an opportunity to exchange technical knowledge, including field visits to hatchery, R&D facilities, commercial farms, and Le Men feed mill.

The combination of NOVOGEN’s genetic expertise and Samundri Chicks’ professionalism and market knowledge sets the stage for a bright future in this collaboration.