Intelligent Water Use in Poultry Farming: From Intake to Impact.

The Poultry Marketing Roundtable (PMRT), established in 2019, convenes academics, industry technicians, poultry producers, policymakers, and clients to address critical challenges and innovations in poultry marketing and sustainability.

The PMRT bridges theory and practice, uniting stakeholders to shape sustainable, innovative strategies for the poultry industry.
It is organized by three global leaders in communication, promotion, and marketing (in alphabetical order):
MEAP, Middle East Agrifood Publishers
VIV of VNU Exhibitions
WATT Global Media

PMRT 2025 Edition: Intelligent Water Use:

Water cannot be cloned, duplicated, or reproduced—at least not yet. The planet’s population is growing exponentially, and meat/egg production follows suit. Yet water availability will not increase; in fact, it may decrease.

 “Water, water everywhere, nor any drop to drink.” (Samuel Taylor Coleridge)

This paradox underscores the urgency of intelligent water management in poultry farming. From bird health to biosecurity, water is irreplaceable.

Join the dialogue at VIV MEA, Abu Dhabi:

Date: November 26, 2025

Time: 14:00–17:30

Location: VIV MEA, Abu Dhabi National Exhibition Centre (ADNEC)

Title: Intelligent Water Use from Intake to Impact.