Join Us for PMRT 2025 – VIV MEA

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Details: Category: Companies News; Last Updated: 16 November 2025; Hits: 244


Intelligent Water Use in Poultry Farming – From Intake to Impact
Wednesday, November 26, 2025 / 14:00 – 17:30 ADNEC Convention center - Abu Dhabi

Water is life
Essential to bird health, farm productivity, and global food security. Yet, as demand grows and resources shrink, our industry faces a critical challenge:

How can we produce more, wasting less?
The Poultry Marketing Round Table (PMRT) invites you to an afternoon of strategic dialogue and collaboration focused on the future of intelligent water management in poultry farming.

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Organized by leading international institutions — with no commercial interests — PMRT 2025 is where science, practice, and innovation meet to shape tomorrow’s sustainable poultry sector.

Looking forward to seeing you all. Book your seat now: Register here

Because Every Drop Counts

Join us as we explore four key questions shaping the future of water use in poultry production:

What’s the difference between water intake and water consumption?
How can we anticipate future water needs and address financial challenges?
What role can artificial intelligence play in optimizing water efficiency?
How can we build sustainable practices for a resilient poultry industry?

Keynote Speakers (In order of speech time)

	Nan-Dirk Mulder – Rabobank, Netherlands Global Egg Industry Outlook 2035 and Long-Term Investment Perspectives
	Dr. Vincent Guyonnet – FFI Consulting, Canada The Role of Water in Layer and Broiler Farms
	André van Rij – Sustainable Poultry Production Specialist, Netherlands Why Males and Females Should Have Separate Drinkers.
	Hassan Abouzeed – CEO, Qara, Saudi Arabia AI, Barcoding, and Traceability for Smarter, Sustainable Marketing
Moderators:
	Mark Clements – Editor-in-Chief, WATT Global Media
	Ghassan Antoine Sayegh – CEO, MEAP

Engage. Discuss. Shape the Future
The PMRT format is unique and interactive — combining keynotes, group discussions, and debate. Participants will join working groups to develop actionable conclusions, which will later be shared with global audiences through MEAP and WATT Global Media. Together, let’s turn challenges into opportunities — because every drop counts.