Halal Products Development Company (HPDC), a subsidiary of the Public Investment Fund, announced the signing of a strategic acquisition agreement with the Brazilian company (MBRF), owner of the “Sadia Halal” brand. The agreement entails the full acquisition of the brand’s halal poultry business in the Gulf, Middle East, and North Africa regions—excluding Turkey—in a deal valued at more than USD 2.07 billion (approximately SAR 8 billion), making it one of the largest transactions in the history of the global halal industry.

This agreement represents a strategic extension of the partnership between HPDC and MBRF, and a milestone step in supporting the objectives of Saudi Vision 2030 to diversify the national economy and develop an integrated halal ecosystem that strengthens global food security and industrial integration in the food sector.

The transaction includes the acquisition of all MBRF assets in the region, including factories, logistics infrastructure, and distribution centers in Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, and Oman, as well as the direct export operations of “Sadia Halal” products from Brazil to Middle Eastern, North African, and other Islamic markets. The agreement also includes relocating the regional headquarters of the “Sadia Halal” brand to Saudi Arabia, reflecting confidence in the Saudi investment climate and the efficiency of its national supply chains and operational capabilities. The deal remains subject to obtaining necessary regulatory approvals.

This partnership will establish a fully integrated global entity in the halal poultry sector, with a strong presence in more than 17 Islamic countries, serving over 500 million consumers, and boasting a production capacity of nearly 800,000 tons annually. This strengthens the Kingdom’s position as a key driver in this rapidly growing industry. Future plans include listing the new entity on the Saudi Stock Exchange in the coming years—a move that promotes transparency, sustainability, and opens new horizons for investment in this vital sector.

On this occasion, Mr. Fahad bin Suleiman Al-Nuhaith, CEO of Halal Products Development Company, stated:

“This deal sends a clear message that the Kingdom is now leading the halal industry from a position of leadership and empowerment. It continues to build a more integrated and sustainable global halal ecosystem that aligns with the ambitions of Vision 2030 and reinforces its role as a central hub for the halal industry and a destination shaping the future of this sector globally.”

This step comes as part of HPDC’s ongoing efforts to empower the halal industry locally and internationally through strategic partnerships and high-impact investments that contribute to building a fully integrated Saudi halal ecosystem and enhancing the Kingdom’s competitiveness on the global stage, aligned with its aspiration to be the world’s leading destination for the halal industry.

Source: argaam.com