Rabobank has raised its forecast for global poultry production in 2026, citing stronger-than-expected industry growth across most major markets despite ongoing economic and animal health challenges.
Global poultry output is now expected to increase by 3.0–3.5% in 2026, up from the previous forecast of 2.5–3.0%. The revised outlook is driven by production growth in China, Brazil, the European Union, South Africa, and the Philippines.

Major poultry markets recorded growth exceeding 5% during the first quarter, supported by poultry's competitive pricing compared with other animal proteins, particularly beef.
While demand remains strong, Rabobank warned that supply is beginning to outpace demand in some regions, increasing the risk of oversupply, lower prices, and tighter profit margins. Slower economic growth is also making consumers more price-sensitive, especially in developing markets across Asia and Africa.
The report expects operating conditions to become more challenging during the second half of 2026 due to geopolitical tensions, volatile feed costs, and climate disruptions linked to El Niño. Highly pathogenic avian influenza (HPAI) also remains a major concern, highlighting the need for stronger biosecurity measures.
Global poultry trade expanded by 3.5% during the first quarter of the year. China continued to strengthen its position as an emerging exporter, while Brazil achieved record export volumes.
In the United States, production remained high despite weaker returns. Rabobank expects producers to maintain current production levels until at least the final quarter of 2026, limiting the likelihood of significant price increases in the near term.
The report concludes that maintaining market balance will require careful supply management, greater operational efficiency, cost control, and disciplined production planning to preserve profitability in an increasingly competitive global poultry market.
Source: avinews.com