The chicken meat market in the Middle East is categorized by form: canned, fresh, chilled, frozen, and processed, according to distribution channels, either out of trade or during trade. By country: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, the United States, and the United Arab Emirates.
Market value is presented in US dollars, and market volume in tons. Key data points include production and pricing.

Middle East Chicken Meat Market Analysis

The chicken meat market in the Middle East is estimated at $15.93 billion USD in 2024, expected to reach $17.51 billion USD by 2029, with a compound annual growth rate of 1.90% during the forecast period (2024-2029).

The increased internet penetration and social media marketing are boosting market growth.

The commercial sector dominates the distribution channels of chicken meat, with nearly two-thirds of poultry products consumed domestically. The growing food service industry is increasing chicken meat sales through commercial channels. Approximately 76% of consumers in the Middle East opted for healthy eating in 2021. Many consumers have started to experiment with and invent new foods through various commercial channels in the Middle East, leading to an increased market share for chicken meat. Food service companies have turned to delivery platforms to compensate for lost foot traffic in their stores following the pandemic. The fastest-growing distribution sector is non-commercial trade, expected to register a compound annual growth rate of 2.20% in terms of value during the forecast period. Growth in this sector will be bolstered by the expansion of online commerce, which has remained robust alongside widespread e-commerce expansion. Internet penetration is rapidly increasing in the region. As of 2022, the Middle East had over 200 million internet users, equivalent to 79% of the total population. Among these, 145.441 million were social media platform users, with most online meat delivery apps marketing their services and acquiring customers through digital marketing. Supermarkets and hypermarkets witnessed significant growth at a compound annual growth rate of 6.21% in terms of value from 2017 to 2022. Supermarkets and hypermarkets offer promotions and discounts. Growth in this sector is attributed to a wide range of products, including imported products, which are competitively priced compared to local products.