Size and Share Analysis - Trend Forecasts (2024 – 2029)
The report covers major poultry companies in Saudi Arabia, with the market segmented by product type (eggs, broiler meat, and processed meats) and distribution channel (trade or non-trade). It provides market size and value in USD for all the mentioned sectors.

Analysis of the Poultry Market in Saudi Arabia

The value of the poultry market in Saudi Arabia is estimated to be USD 17.328 billion for the current year, with an expected compound annual growth rate (CAGR) of 4.11% over the next five years.

The poultry sector in Saudi Arabia is one of the largest and fastest-growing due to the high consumption of animal-based foods, particularly poultry meat, in the country. Poultry production in Saudi Arabia increased from 900,000 metric tons in 2020 to 910,000 metric tons in 2021, according to official data from the Saudi Ministry of Environment, Water, and Agriculture (MEWA).

Despite this representing over half of local consumption, additional production is needed to meet domestic demand. Therefore, significant government support for the industry is provided by the ministry, such as increasing investment in the sector in collaboration with the private sector.

A recent deal is set to invest USD 4.5 billion in the industry by 2025. Additionally, as part of Vision 2030, the Saudi government encourages foreign companies to invest in the Saudi market, particularly poultry farms. It also provides 100% ownership for local producers and direct access to production-based subsidies for local poultry farmers. Moreover, leading companies in the country are strategically expanding their customer base and market share.

For instance, in 2022, Almarai, one of the leading dairy farms in Saudi Arabia and the third largest poultry meat producer, announced a massive expansion plan in poultry valued at USD 1.8 billion, which will double its poultry production over the next five years. Consequently, government interventions and company expansion plans are among the main factors expected to boost the growth of the poultry market in Saudi Arabia in the coming years.

Trends in the Poultry Market in Saudi Arabia

Increasing disposable income, a higher percentage of working population, and a growing preference for animal-based diets are key factors driving the growth of processed meat and poultry consumption in the country. The increasing number of food outlets is also contributing to market growth.

Due to technological innovations in the food processing industry, poultry products are available in various forms, from chilled and frozen to shelf-stable and microwave-ready to prepared mixes. Since these products are ready-to-eat and easy to cook, increased consumer spending on high-nutritional-value processed food products, driven by busy lifestyles and changing dietary patterns, is enhancing market growth.

The rapid growth of home dining options or ready-to-eat meals, driven by the increasing penetration of online retail channels across the country, is further boosting market growth. Moreover, major players like Al Kabeer Group and Almarai offer a wide range of ready-to-eat and cook poultry products that are halal-certified and can be quickly prepared, including samosas, spring rolls, nuggets, fillets, kebabs, sausages, and burger patties.

In addition, the rising trend of premium products, the launch of innovative processed poultry products, and increased focus on premium brands and modern retail are some of the significant factors expected to positively impact the demand for poultry products in Saudi Arabia during the forecast period.