Some of you may already be aware of the big change that Invesa – as well as the other brands that formerly were part of aniMedica Group – has been through.
For all those who do not know about what we are announcing, the Group was a mixture of several animal health brands: Invesa, aniMedica, Lhisa and Trei among others. The whole Group is nowadays present in more than 130 countries all over the world, with factories in Spain, Germany, Switzerland, El Salvador and Italy. Besides, we have offices in Poland, Russia, Dominican Republic and Panama, as well as area representatives in Belarus, Ukraine, Qatar and The Philippines.
Due to the large number of trademarks, the Group made the strategic decision of unifying all of them into one unique name: LIVISTO.
For as long as almost three years, the top responsible managers of each brand have been meeting with a specialized branding company to determine the philosophy, colors, logo and name’s result of the big merge.
The LIVISTO name comes from the sentence Because life is better lived together, that we think clearly defines the feeling of proximity, complicity, warmth, empathy and reliance that accompanies a solid relationship. Besides, LIVISTO has a corresponding claim in consonance with the same conception, that is, Along with you. The claim accurately reflects the kind of relationship we aim to have with our customers and their animals.
In a process that started at the end of 2016, LIVISTO’s implementation in the market will be made gradually country by country, and will adapt to the situation of each region. We are currently changing our product image and launching the new logo and branding name in the most important exhibitions worldwide. We hope to meet you there!