Hotraco Group has appointed Erik Helmink as director of the Hotraco Agri division. Helmink will be responsible for further developing the division’s global strategy and the professionalization of the Sales and Marketing Team.

"I am delighted with Erik's appointment. His extensive experience in marketing, sales and business development will give our leadership team considerable breadth and depth, which will strengthen and consolidate our Hotraco Agri division as a leading provider of innovative concepts for agribusiness. We strongly believe that Erik's strategic thinking and global know how, will contribute to the development of new, innovative solutions and market-driven concepts on a global scale" according to Diederik Fetter, CEO of Hotraco Group.

Hotraco Group is an internationally operating group of innovative and technically advanced businesses that concentrates on system development and system integration of solutions based on control engineering in particular. Hotraco Group is mainly active in the agribusiness, industrial, water treatment and building management sectors and focuses on creating an optimal living, working, storage and growth environment for people, animals and crops, with technology at the service of the outcome envisaged.
 
Hotraco Agri – part of Hotraco Group – is a globally operating supplier of innovative computerized systems primarily for use in the poultry sectors, specialized in creating and maintaining an optimal animal housing climate. Hotraco Agri is a specialist in the development and manufacture of systems that regulate, control and monitor the overall animal housing system, ranging from climate control and management to feed and water regulation, animal weighing, egg counting and fire safety.