Wisium now becomes the third largest premix player in Colombia, following Neovia's acquisition of Biomix. After the Philippines, Vietnam and Algeria, this is the 4th launch, in 2018, for the brand, which is following its rapid international expansion. This merge allows reinforcing Wisium’s know-how in terms of animal nutrition expertise and brings new field for innovation. The brand aims to build specific solutions to the Colombian feed producers.
A wide multi-species expertise network on the Latin and Central America zones
Colombia is joining the Wisium center of expertise, which already includes Brazil and Mexico in the region. Wisium experts benefit from a wide multi-species zootechnical expertise in poultry, swine, ruminant and aquaculture to meet customers’ challenges. They offer independent advice on any aspect of production management, formulation, raw material and ingredients knowledge, quality control strategy, nutritional requirements, health and farm management and industrial performance support.
This worldwide expertise allows them to evolve in a constantly changing technical and economic context. “Biomix is the leader for Colombia in Layer and Breeder premix. Our expertise on those species will benefit to the whole Wisium team in Latin America and will enable to build tailored made solutions to front future market challenge with and for our specialized clients” says Martin Audiffred, Layer Business Development Manager LATAM for Wisium. Enhanced offering serving local livestock farmers Biomix will benefit from Wisium's global nutritional programs including innovative products and services. Quality control tools such as more recent NIRs technologies with local and accurate calibrations, for rapid prediction of the composition of raw materials and finished products, as well as laboratory analyses in the Wisium’s partner network will be proposed to the Colombian feed producers to optimize their formulas and their feed performance. The monogastric offers will be completed with T5X and B-SAFE, reference solutions for mycotoxins and global demedication approach.
“The management of mycotoxins contamination risk and the trend of antibiotic growth promoter substitution are challenging animal production efficiency. These innovative products will bring new technical solutions to the high level demands of our Colombian customers” explains Carlos Vargas, Technical director of Biomix.
New offers will also be deployed in the coming months in the swine and aquaculture market with a strengthening of the sales and technical teams. In swine, WEAN UP, the worldwide piglet program, will be launched. It includes services and pre-starter feed for piglets health and nutrition. In aquaculture, Wisium teams will offer strong and dedicated expertise in farming systems and a complete range of premix and specialties.
François Fernandez, Premix/Firm Services Business Development Director, says “The enlargement of the Biomix products portfolio is also an opportunity for Wisium to deploy its international brand of premix and services in the in countries bordering Colombia”
