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The Middle East, and not only, is enduring a severe economic crisis since more than 3 years. Complicated with conflicts and resources availability, the Crisis are not restricted to CoVid19; and what is worse, it is expected to last.

We need understand how to manage our companies during crisis.  How to avoid big losses. To find out the best ways, to set rules, to manage and to market despite the crisis.

For that reason, MEAP, VIV MEA, WATT Media (In alphabetic order) have decided to gather around a Round table the “Crème de la crème” of the Poultry Industry in front a thirsty professional public to discuss and end up with Scientific, Political, Legal, Economical, and social measures to face, together, the crisis.

Below you can find all the chapters detailing the Poultry Marketing Round Table.


WATT and MEAP in VIV (1:56'"

PMRT is a MEAP-Middle East Agrifood Publishers / WATT Global Media joint venture, exclusively for VIV of VNU Exhibitions. 

The economic importance of the farmers

The Farmers importance

Moderator: Ghassan Sayegh.

The Macroeconomy doesn’t exist without Microeconomy. Microeconomy is only a matter of supply and demand (sell and buy).
The land and the water are given free by nature to the Farmer.
Through this PMRT we want to save our saver, the farmer.

Sheikh Hamed Bin Butti
Sheikh Hamed bin Khadem Bin Butti Al Hamed

Chairman of Bin Butti Group & Founder of the Poultry Producers Association the UAE

He wished to all the presence to profit from the top experts and industry leaders of the area as being a unique golden opportunity serving our community and working to strengthen its structure in the world.

Mr Louis Lahoud

Mr Louis Lahoud 

General director of the Lebanese Ministry of Agriculture

Gathering once again from all the countries is a beautiful opportunity, especially because of the economic benefits between countries that need to be preserved.
Lebanon is grateful for being embraced by the Gulf Countries during the economic and social crisis.


The Chairs

Mr Amr Ali, Egyptian Marketing Leader, CEO of Tiba company
MrZayed  Hazem, CEO of Cairo 3a group
Mr Maan Abdallah El Kadi, Deputy general manager of Kadi Agriculture group
Mr Tony Freijeh, CEO of Al-Wadi group Mr Turky Al Thunayan, Head of sales of IYA Investment
Mr William Boutros, President of the syndicate of the Lebanese poultry producers.

Ms Kate Hartley

Ms Kate Hartley

Co-founder, Polpeo ( 
The basic principles of crisis management 

From salmonella outbreaks to targeted campaigns from climate change activists, a crisis can have a sudden and dramatic negative impact on your business. In an environment where everyone has a voice on social media, it has never been more important to prepare for a crisis. Kate’s talk will outline the fundamental principles of good crisis management, from strong leadership to clear and transparent communications. 

Mr Nadim Khoury

Mr Nadim Khouri

An independent researcher on food security under crisis conditions. He worked several years for the World Bank and is an official adviser for ADAFSA. 

He presently advises governments, international organizations and businesses on evidence-based policies and investments in agriculture and global and national food security, the adaptation of African agriculture to climate change, and food security in the Middle East and North Africa Region. 

Mr Nan-Dirk Mulder

Mr Nan-Dirk Mulder

Rabo Bank 

As an animal protein specialist, Mr. Mulder presented the market outlook for Agri Commodity prices and trade. 
How individual companies could secure supply and deal with volatility. 

Mr Antoine Sayegh

Mr Antoine Sayegh

MEAP Founder and honorary president 

Crisis management our daily companion.
An invitation to a sincere cooperation, to unite and to share ideas, questions and suggestions 

Mr Tony Freijeh

Mr Tony Freijeh

Co-Founder of Inmaa, CEO of AL-Wadi Group“Half of the crisis is speaking about crisis”
Managing under Crisis is a default state, this is normal life.
The managers’ focus is not the crisis it is how to grow in crisis mode.
Going along with the wave and with what the governments want to be done will lead to trouble. Every Crisis has an end.
Head of sales at IYA Investments

Mr Turky AL Thunayan

Mr Turky Al Thunayan

A wish to have an Arab Online Platform a kind of general platform covering grain, chicks, eggs, hatching eggs or table eggs, meat, premixes, feed additives, vitamins, minerals. Covering the prices of all these commodities, send news..
Mr Maan Abdallah Al Kadi

Mr Maan Abdallah El Kadi 

Deputy general manager of Kadi Agriculture group

Vision to develop the Kadi Group and to join Mr Ghassan Sayegh in Mr Antoine Sayegh’s dream to have a grand Parent belonging to Arab area 

Mr William Boutros

Mr William Boutros

President of the syndicate of the Lebanese poultry producers and Co-owner of Wilco a leading poultry integrating company.Every crisis is an opportunity.
Inform governments that poultry production needs to be their foremost strategy for self-sufficiency and resilience in the face of crisis.
The most important is the human resources, cash, inventory, public relations and engagement in social activity. Especially in Lebanon where the crisis is a combination of multiple crisis.

Part 1

How to produce eggs and meat locally with the presence of the Australian and Brazilian competition?
How can a strong poultry industry in divided and separated Arabic countries work all together? Should they work separately and combine together?...

Part 2

Why there is no cooperation between the big breeder companies in the same country?
Is the Field of poultry still attractive to invest in? Can we invest without funds and funders?...

Certificate distribution to the attendees and speakers signed by the organizers of the PMRT.

A thank you and an appreciation to all the presence.