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Poultry Marketing Round Table:  Crisis Management Through Uncertainties

The Middle East, and not only, is enduring a severe economic crisis since more than 3 years. Complicated with conflicts and resources availability, the Crisis are not restricted to CoVid19; and what is worse, it is expected to last.

We need to understand how to manage our companies during crisis.  How to avoid big losses. To find out the best ways, to set rules, to manage and to market despite the crisis.

For that reason, MEAP, VIV, WATT Media Group (In alphabetical order) have decided to gather around a Round table the “Crème de la crème” of the Poultry Industry in front of a thirsty professional public to discuss and end up with Scientific, Political, Legal, Economical, and social measures to face, together, the crisis.

Below you can find all the chapters of the Poultry Marketing Round Table.

If you would like to watch the playlist of all the event's parts ordrered chronologically and subtitled please click on the link below:

طاولة مستديرة لتسويق الدواجن: إدارة الأزمات وسط الشكوك

يعاني الشرق الأوسط شأنه شأن العديد من الدول الأخرى، أزمة اقتصادية حادة بدأت  في السنوات الثلاث الماضية. ومع تفاقم النزاعات ومشكلة توافر الموارد، لم تقتصر الأزمات على جائحة الكورونا ؛ والأسوأ من ذلك أنه من المتوقع أن يستمر الوضع على حاله.
نحن بحاجة إلى فهم كيفية إدارة شركاتنا خلال الأزمات، وكيفية تفادي الخسائر الكبيرة، ومعرفة أفضل الوسائل، ووضع القواعد المناسبة، والإدارة، والتسويق على الرغم من الأزمة.
لهذه الأسباب مجتمعة  قرّرت MEAP و VIV MEA و WATT Media  الإجتماع حول طاولة مستديرة  مؤلّفة من روّاد  في صناعة الدواجن أمام حضور محترف متعطش للمناقشة وينتهي الأمر بالتحدث بالعلوم والسياسة والتدابير القانونية والإقتصادية والإجتماعية على أمل توحيد قواها لمواجهة أزماتها.

يمكنك العثور أدناه على جميع الفصول التي تتناول بالتفصيل الطاولة المستديرة لتسويق الدواجن.

إذا كنت ترغب في مشاهدة قائمة التشغيل لجميع فقرات الحدث مرتبة ترتيبًا زمنيًا ، يرجى الضغط على الرابط أدناه:





Opening Session: 

PMRT is a MEAP-Middle East Agrifood Publishers / WATT Global Media joint venture, exclusively for VIV of VNU Exhibitions. 

Opening Session:

The economic importance of the farmers 

The Farmers importance
Moderator: Ghassan Sayegh.

The Macroeconomy doesn’t exist without Microeconomy. Microeconomy is only a matter of supply and demand (sell and buy).
The land and the water are given free by nature to the Farmer.
Through this PMRT we want to save our saver, the farmer.

Opening Session:

Sheikh Hamed Bin Butti

Sheikh Hamed bin Khadem Bin Butti Al Hamed
Chairman of Bin Butti Group & Founder of the Poultry Producers Association the UAE

He wished to all the presence to profit from the top experts and industry leaders of the area as being a unique golden opportunity serving our community and working to strengthen its structure in the world.

Opening Session:

Mr Louis Lahoud 

Mr Louis Lahoud
General director of the Lebanese Ministry of Agriculture

Gathering once again from all the countries is a beautiful opportunity, especially because of the economic benefits between countries that need to be preserved.
Lebanon is grateful for being embraced by the Gulf Countries during the economic and social crisis.


The Chairs:

The Chairs

Mr Amr Ali, Egyptian Marketing Leader, CEO of Tiba company
MrZayed  Hazem, CEO of Cairo 3a group
Mr Maan Abdallah El Kadi, Deputy general manager of Kadi Agriculture group
Mr Tony Freijeh, CEO of Al-Wadi group Mr Turky Al Thunayan, Head of sales of IYA Investment
Mr William Boutros, President of the syndicate of the Lebanese poultry producers.


Keynote Speakers:

Ms Kate Hartley

Ms Kate Hartley
Co-founder, Polpeo ( 

The basic principles of crisis management 
From salmonella outbreaks to targeted campaigns from climate change activists, a crisis can have a sudden and dramatic negative impact on your business. In an environment where everyone has a voice on social media, it has never been more important to prepare for a crisis. Kate’s talk will outline the fundamental principles of good crisis management, from strong leadership to clear and transparent communications. 

Keynote Speakers:

Mr Nadim Khoury

Mr Nadim Khouri
An independent researcher on food security under crisis conditions. He worked several years for the World Bank and is an official adviser for ADAFSA. 

He presently advises governments, international organizations and businesses on evidence-based policies and investments in agriculture and global and national food security, the adaptation of African agriculture to climate change, and food security in the Middle East and North Africa Region. 

Keynote Speakers:

Mr Nan-Dirk Mulder

Mr Nan-Dirk Mulder
Rabo Bank 

As an animal protein specialist, Mr. Mulder presented the market outlook for Agri Commodity prices and trade. 
How individual companies could secure supply and deal with volatility. 

Keynote Speakers:

Mr Antoine Sayegh

Mr Antoine Sayegh
MEAP Founder and honorary president 

Crisis management our daily companion.
An invitation to a sincere cooperation, to unite and to share ideas, questions and suggestions 

Chairs Speech:

Mr Tony Freijeh

Mr Tony Freijeh
Co-Founder of Inmaa, CEO of AL-Wadi Group

“Half of the crisis is speaking about crisis”
Managing under Crisis is a default state, this is normal life.
The managers’ focus is not the crisis it is how to grow in crisis mode.
Going along with the wave and with what the governments want to be done will lead to trouble. Every Crisis has an end.

Chairs Speech:

Mr Turky AL Thunayan

Mr Turky Al Thunayan
Head of sales at IYA Investments

An invitation to have an Arab Online Platform a kind of general platform covering grain, chicks, eggs, hatching eggs or table eggs, meat, premixes, feed additives, vitamins, minerals. Covering the prices of all these commodities, send news..

Chairs Speech:

Mr Maan Abdallah Al Kadi 

Mr Maan Abdallah Al Kadi
Deputy general manager of Kadi Agriculture group

Vision to develop the Kadi Group and to join Mr Ghassan Sayegh in Mr Antoine Sayegh’s dream to have a grand Parent belonging to Arab area 

Chairs Speech:

Mr William Boutros

Mr William Boutros
President of the syndicate of the Lebanese poultry producers and Co-owner of Wilco a leading poultry integrating company.

Every crisis is an opportunity.
Inform governments that poultry production needs to be their foremost strategy for self-sufficiency and resilience in the face of crisis.
The most important is the human resources, cash, inventory, public relations and engagement in social activity. Especially in Lebanon where the crisis is a combination of multiple crisis.

The Debate:

Part 1
How to produce eggs and meat locally with the presence of the Australian and Brazilian competition?
How can a strong poultry industry in divided and separated Arabic countries work all together? Should they work separately and combine together?...

The Debate: 

Part 2
Why there is no cooperation between the big breeder companies in the same country?
Is the Field of poultry still attractive to invest in? Can we invest without funds and funders?...

Closing Ceremony:

Certificate distribution to the attendees and speakers signed by the organizers of the PMRT.

A thank you and an appreciation to all the presence.





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